Tips and tricks for a good B2B lead nurturing: a case story
In my last blog Meagen Eisenberg (Vice President of Demand generation at DocuSign in the US) shared her vision on the importance of mutual understanding and a good cooperation between marketing and...
View ArticleAnything that gets attention grows – the art of nurturing in B2B marketing
According to research of MarketingSherpa (2012), companies that nurture leads have an ROI that is higher than 45% compared to organizations without a nurture campaign. But what does nurturing actually...
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B2B case studies: How Marketing takes advantage of a hidden sales cycle
These days, buyers are much better informed about the products or services they are interested in. They orient themselves in early stages, even before the first contact with Sales. The time that Sales...
View ArticleB2B marketers need a new marketing mix
What priority does data quality have in your marketing strategy? Recently, Shimon Ben Ayoun interviewed Kees Henniphof, Senior Manager New Customers at ServiceNow. Kees is one of the speakers at the...
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